Professional Social Media Management: Is it the Right Option for You?

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Digital Advertising 101: SEO

Search engine optimization (SEO) is an essential digital advertising technique, yet it’s still shrouded in a lot of mystery. There’s a simple reason why – the rules of the game change all the time. In order to ensure relevant results, major search engines like Google change their ranking algorithms frequently. This prevents fraud and keeps the best results on top.

SEO is dynamic and, above all else, it is concerned with the quality/relevance of a website. Mastering the techniques will take time and effort. Still, all of the work is worth it due to the benefits that optimization brings to the table.

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