Are you making the most of your social media presence? How much time and effort do you put in crafting the perfect publication, curating content and interacting with your audience? If your efforts are sporadic, chances are that you’re missing out on a massive marketing and branding opportunity.
The number of social media users, as of 2018, is 3.196 billion people. With over two billion registered users, Facebook is the current leader among all platforms. Not only are the numbers growing, users are also becoming more engaged. In the past two years, content consumption on Facebook increased 57 percent.
Social media has proven to be a terrific marketing channel. More than 70 percent of people who have had a positive experience with a brand on a social channel say that they’d be willing to recommend the brand to a friend. A massive 78 percent of people who complain to a brand on Twitter expect a response within one hour. These numbers show just how important effective social media management is in today’s marketing environment.
While social channels are such a bountiful communication channel, many businesses still get this type of advertising wrong. Only 42 percent of marketers report being capable of assessing the effectiveness of their social media activities. More than 90 percent of marketers say that social media is important, yet 88 percent need more knowledge about assessing the ROI of this advertising approach.
If you want to make the most of your social media presence, you will have to hire a professional in the field. Here are a few of the most important reasons why professional social media management pays off.
A professional in the field will come up with guidelines for publications and interactions with the audience. There will also be an editorial calendar for the purpose of uploading new things on a regular basis.
Even if you do update your social media profiles once in a while, your audience will expect consistency and timely communication. The failure to add new information or to respond quickly will make your prospects leave the community and look for similar services/content elsewhere.
Do your publications need hashtags? Should you add a location tag? Is live streaming a good idea?
Social media managers are experts who deal exclusively with building a company’s social media presence and increasing engagement. To accomplish these goals, they explore new trends and opt for fresh content that the audience is going to enjoy.
This also applies to choosing the right channels for branded communication. Do you need a Facebook, a Snapchat, a YouTube, an Instagram, a Pinterest profile or all of them? If you can’t answer this question, you need to partner up with a social media manager.
Measuring the outcome of a social media campaign is one of the biggest challenges that companies face. Problems often stem from the selection of the wrong metrics.
Social media managers will produce detailed reports about the outcome of a campaign, the level of interaction, the characteristics of a new audience or the number of sales completed over the course of the campaign. This way, you will know whether the approach makes sense for your business or if you should move on to another opportunity.
Let’s face it – social media management is a time consuming task. You have to curate and create new content as well as interacting with the audience regularly. Measuring results and adjusting campaigns on the go will also demand a quick response on your behalf. Responding adequately when you’re also facing other tasks will be difficult and your campaigns may suffer as a result.
Social media managers are focused on giving you a solid, consistently great presence on channels of interest. While they handle such tasks, you can focus on other important aspects of managing and developing your business.
Social media marketing can help you increase the popularity of your brand, reach new customers and grow nationally (even internationally). Don’t underestimate the importance of such channels and don’t worry about the cost of professional social media management – the return on investment will more than justify the expenditure.