Creating content for the sake of it is bad news for everyone. After all, creating content takes time and resources and if you’re not making sure that it’s a good fit for your target audience, you’ll end up attracting people who are never going to make a purchase.
That’s why we’ll work with you to understand your business and the people you want to reach so that we can create content that addresses their pain points and uses calls-to-action to shepherd them along the buyer’s journey. This process varies from company to company. B2B companies often create ebooks, whitepapers and webinars to capture leads and to forward them over to their sales team, while a B2C company might use social networking sites to announce a new product and to push people to make a direct purchase.
Done correctly, content marketing allows you to generate a seemingly endless stream of leads that seek you out and come to you. This is the inbound marketing approach, which relies on creating quality content that people are actively looking for. IT companies could provide solutions to common problems. Restaurants could share recipes or background information on their ingredients. The content that you provide will whet your customers’ appetites and make sure that you’re the first company they think of when they’re ready to make a purchase.Get Started