Marketing Strategy

You can’t create a strategy without a deep understanding of your company. You need to know your strengths and weaknesses, as well as that of your competitors, both when it comes to the products and services you offer as well as your approach to marketing.


The strategy that’s used will also depend upon your target audience. Marketing is all about reaching the right person in the right place at the right time, and you can’t do that unless you know exactly who you’re trying to reach and why you’re trying to reach them. That’s why we’ll help you to carry out detailed research and analysis and to develop buyer personas for each different audience. Those personas can then be used to determine everything from the imagery that you use, to the social networking sites you choose to adopt.


A digital strategy is a living, breathing beast, so it’s also important to remain flexible and to tweak your strategy as you go. There should be an overall goal to work towards, and that goal should use the SMART methodology to make sure that it’s actually achievable. If you’re not making progress towards the overall goal, it’s a sign that your strategy needs tweaking.

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